During World PI Week several events took place across Sweden arranged by PIO, the Swedish Patients Organisation. At the University Hospitals in Orebro and Lund, and the county hospital in Kalmar the regional groups had small exhibitions and to raise awareness about PI. Press releases were sent out to local media and posters and more has been distributed across Sweden. One PIO member was interviewed in the radio. It was also a campaign in social media. The organization’s membership magazine PIObladet was printed in a extra large edition and was sent out to every GP Health Care Center in Sweden, selected departments at hospitals, decision makers, government bodies, and all PIO members. The website (www.pio.nu) got a new look and it was launched during the week.