22nd-29th April 2019

8 top tips for creating a successful event


1

FIND SOME INSPIRATION

Before planning your World PI Week event, why not take some time to see what approach other people have taken.

We’ve picked out a few favourites from 2012 on the Be Inspired page, or you can browse all events on the global events map. Also, be sure to take a look at the Tools page, where you’ll find useful downloads for event planning. 

2

CONTACT YOUR NATIONAL ORGANISATION

Make sure you have the contact details of your national alliance or of  a country organise to receive support. 

If you need  assistance in finding  your national organisation, click here to see information about the global PI community. If your country doesn’t have a national organisation, then contact us. We’re happy to help! Email us at info@worlpiweek.org

3

KNOW YOUR AUDIENCE

The World PI Campaign targets to a diversified audience made up of healthcare professionals, patients, teachers and family carers.

Test run your ideas with some people from your audience group to make sure you’re on track. 

4

GIVE PEOPLE NOTICE

Make sure you start to advertise your event well advance of the week, and if possible, follow up with new bits of information about the event in both weeks leading up to your event.

5

DOWNLOAD & USE THE WORLD PI WEEK RESOURCES

It’s important that the event you’re about to organise reinforces the spirit of the global campaign. 

We’ve put together loads of material for you to use – to help make your event colourful and inviting and on brand; use of these official materials really helps to spread awareness and recognition of our message.  

In the resources section you will find audience specific toolkit (for example – for teachers or health professionals), the official logo, poster and postcards, and any materials that have already been translated into your language. 

6

INFORM THE MEDIA

Don’t be shy! Let the press know about your event – even if it is small, your local newspaper may well be interested.

If you’re part of an organisation, you could prepare a press release to make it easy for the press to pick your story up.

If you’re not sure how to go about contacting the media, visit the Tools page to download information about how to share your event with them.

7

GET SOCIAL


Social media makes it easy and free for you to create an online presence for your event.

You can set up your event in Facebook, create a Twitter account for it, and prepare a YouTube account to share videos after the event has taken place.

Don’t forget to connect with us too – we’ll share details of your event with all our followers as well.

This campaign is all about communities, and we want to encourage you to become active participants.

NB: Remember to use the hashtag #WPIW every time you tweet about your event or PI in general – if we all use the same # our visibility is strengthened. 

8

TAKE PHOTOS AND VIDEOS

Please make sure to take plenty of photos and videos at your event. These visuals bring the event to life, and will help you (and us) to promote World PI Week 2014.

Additionally, it’s a great way to bring event attendees to your website and / or social pages following your event. Remember though that all photos are not created equal!

Find someone who loves taking photos and give them the task of capturing the event for you.

After the event, save your photos to Facebook (or another site) and your upload your videos to You Tube.

And please let us know
where they are! (Or just send them direct to: info@worldpiweek.org.)