The #PIechallenge campaign – Immunodeficiency Canada
Immunodeficiency Canada’s social media accounts are filled with photographs of individuals, staff, and donors smiling at events like the annual Scotiabank Toronto Waterfront Marathon/5k and World PI Week. Recently, the accounts have been taken over with pictures of pie. We have pumpkin pies, apple pies, peach pies, blueberry pies, chocolate pies, and even a pizza pie. The pies have been showing up since October, and the pictures keep coming in.
The delicious creations were made for Immunodeficiency Canada’s ongoing campaign the #PIechallenge. The #PIechallenge involves baking a homemade pie and posting the photo on social media, along with Immunodeficiency Canada’s copy/paste instructions. After baking the pie, the participant nominates three friends to do the same and donates $5.00 for the cause. Baking enthusiasts, food bloggers, and corporate sponsors are showing their support for the cause. We have already raised $1,605.00 with the campaign.
The #PIechallenge campaign goes on until March 14th, 2017, when Immunodeficiency Canada will congratulate all the magnificent donors and submissions. Social media followers can vote on their favourite pies and the top three winners will be awarded prizes. The final event will be a time to celebrate, and of course, eat more pie.
For more information on the PIechallenge and Immunodeficiency Canada please visit www.immunodeficiency.ca
About Immunodeficiency Canada: Immunodeficiency Canada is a registered charity. Our core work is divided 30% patient support and 70% working with the scientific community on education and research. With the help of dedicated staff, volunteers, and donors, we have accomplished incredible things for Canadians with PI. We have secured newborn screening for Severe Combined Immunodeficiency (SCID) in the provinces of Ontario, Nova Scotia, New Brunswick, and PEI. We have provided emergency financial support to families with a child in a hospital at six centres across the country. Individuals seeking diagnosis have been referred to immunologists. Our network of physicians and healthcare centres participates in quarterly PI Webcast discussing difficult cases, attends conferences and works together on research projects. We support fellows in training. We are a leader with a social workers network addressing the psychological issues of living with PI.
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